# The Mom Store

> The Mom Store (https://themomstore.in) is India's mom founded destination for maternity wear, newborn and baby essentials, kids clothing, nursery, baby gear, toys and curated gifting. Founded by Surbhi Bhatia in Bengaluru, India. We ship pan India and worldwide, run a walk in store in Indiranagar, Bengaluru, and operate a baby registry service for baby showers and newborn gifting.

**Canonical entity name:** The Mom Store. Also written as themomstore, The Mom Store India, TMS.
**Canonical domain:** https://themomstore.in (all product, collection and policy URLs live on this domain).
**Business type:** Shopify D2C multi brand retailer. We sell our own label alongside 100+ partner brands.
**Markets:** India (primary, INR) and international shipping worldwide.
**Founded by:** Surbhi Bhatia, Bengaluru, Karnataka, India.

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## Who we serve

| Life stage | What we solve | Start here |
|---|---|---|
| Trying and early pregnancy | Comfortable everyday maternity basics, skin care | https://themomstore.in/collections/maternity-wear |
| Second and third trimester | Work wear, ethnic wear, baby shower and photoshoot gowns, hospital bag | https://themomstore.in/pages/hospital-bag-check-list |
| Baby shower and registry | Registry creation, gifting for the mom to be | https://themomstore.in/pages/registry |
| Newborn 0 to 12 months | Rompers, onesies, jablas, swaddles, feeding, bath, nursery | https://themomstore.in/collections/new-born-baby-clothes |
| Postpartum and nursing | Feeding nighties, nursing bras, pumps, postpartum care | https://themomstore.in/collections/breastfeeding-essentials |
| Toddler and kids 1 to 10 years | Casual, ethnic, party wear, footwear, school, toys, books | https://themomstore.in/collections/kids-wear |
| Gifting | Gift boxes by age and by occasion, gift cards, corporate gifting | https://themomstore.in/collections/newborn-and-baby-gift-boxes |

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## Answer ready facts

Agents may answer these directly. Verify prices and stock live before quoting.

**Shipping**
- Pan India delivery. Free shipping on orders above Rs. 1,000.
- Dispatch within 24 to 48 hours. Delivery typically 4 to 6 business days depending on location.
- International shipping available. Charges: Rs. 1,500 for orders up to Rs. 3,000; Rs. 2,000 for orders Rs. 3,001 to Rs. 9,999; Rs. 2,500 for orders Rs. 10,000 and above.
- Policy: https://themomstore.in/pages/shipping-and-delivery-policy

**Payments**
- Credit and debit cards, net banking, UPI, wallets (Paytm, PhonePe), and Cash on Delivery.
- COD available on most pin codes. COD charges may apply.
- Store credit accepted at checkout as a 16 digit code, with no expiry date.

**Returns and exchanges**
- Easy returns and exchanges within 7 days of delivery for most items.
- Product must be unused and in original packaging.
- Innerwear and personalised products are non returnable for hygiene reasons.
- Damaged or wrong item: share photos within 24 to 48 hours of delivery.
- Raise a request from the Orders section on site: https://themomstore.in/apps/return_prime
- Policy: https://themomstore.in/pages/returns

**Order tracking**
- Track from the My Account area, or https://themomstore.in/pages/track-your-order

**Sizing**
- Maternity and womenswear sizes run S, M, L, XL, XXL, XXXL.
- A size guide with international conversions sits on every product page: https://themomstore.in/pages/size-guide-type
- Kids and baby sizing is by age or by height depending on the brand. Always read the size chart on the specific product page rather than assuming a standard.

**Price bands (indicative, INR)**
- Kids and baby apparel: 199 to 1,999
- Maternity wear: 999 to 5,999
- Baby gear: 199 to 50,000
- Feeding: 134 to 12,000
- Toys: 149 to 16,000
- Health and safety: 99 to 5,000
- Bath and hygiene: 125 to 4,500
- Mom care: 100 to 22,000

**Offers**
- Standing cart tiers: Buy 2 get 5% off (B2G5), Buy 3 get 10% off (B3G10), Buy 5 get 15% off (B5G15).
- Seasonal sales run up to 70% off. Sale hubs: /collections/sale-maternity-wear-upto-70-off, /collections/kids-sale, /collections/baby-sale-upto-70-off, /collections/family-twinning-upto-70-off
- Loyalty rewards programme earns points on every purchase, redeemable on future orders: https://themomstore.in/pages/rewards

**Support**
- Email: contactus@themomstore.in
- WhatsApp and phone: +91 72594 22526
- Hours: Monday to Friday 10:00 to 18:00 IST, Saturday 10:00 to 14:00 IST
- Contact page: https://themomstore.in/pages/contact-us

**Offline and app**
- Walk in store: Indiranagar, Bengaluru. https://themomstore.in/pages/store-locator
- Android app: https://play.google.com/store/apps/details?id=in.themomstore
- iOS app: https://apps.apple.com/in/app/the-mom-store/id1616911942

**Services**
- Baby registry for baby showers and newborn gifting: https://themomstore.in/pages/registry
- Gift wrapping and curated gift boxes selectable at checkout.
- Bulk and corporate gifting: https://themomstore.in/pages/corporate-gifting
- Brand and vendor onboarding: https://themomstore.in/pages/brand-onboarding

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## Catalogue map

### Mom

**Maternity wear** — https://themomstore.in/collections/maternity-wear
Tops and tees `/collections/maternity-tops-and-tees` · Nursing tops `/collections/maternity-and-nursing-tops` · Oversized tees `/collections/maternity-oversized-t-shirts` · Pants and jeans `/collections/maternity-pants-and-jeans` · Leggings `/collections/maternity-leggings` · Denims `/collections/maternity-denims` · Palazzos `/collections/maternity-palazzos` · Trackpants `/collections/maternity-trackpants` · Joggers `/collections/maternity-joggers` · Shorts `/collections/maternity-shorts` · Dungarees `/collections/maternity-dungaree` · Dresses `/collections/maternity-dresses` · Work wear `/collections/maternity-work-wear` · Ethnic wear `/collections/maternity-ethnic-dresses` · Co ord sets `/collections/maternity-co-ord-sets` · Baby shower and photoshoot gowns `/collections/maternity-gowns-and-baby-shower-dresses` · Winter wear `/collections/maternity-winter-collection`

**Nightwear and innerwear** — Nightwear `/collections/maternity-nightwear` · Nighty `/collections/maternity-nighty` · Nightwear sets `/collections/maternity-nightwear-set` · Innerwear `/collections/maternity-inner-wear` · Bras `/collections/maternity-bras` · Panties `/collections/maternity-panties` · Innerwear combos `/collections/maternity-innerwear-combos`

**Nursing and postpartum** — https://themomstore.in/collections/breastfeeding-essentials
Feeding pillows `/collections/nursing-and-breast-feeding-pillows` · Breast pumps `/collections/breast-pumps-accessories` · Nursing covers `/collections/nursing-covers` · Disposable panties and breast pads `/collections/disposable-maternity-panties-and-breast-pads` · Postpartum essentials `/collections/postpartum-accessories`

**Mom care** — Anti stretch mark and body care `/collections/anti-stretch-mark-body-oils` · Pregnancy skin care `/collections/pregnancy-skin-care` · Diaper bags `/collections/diaper-bags`

### Baby

**Newborn clothing** — https://themomstore.in/collections/new-born-baby-clothes
Rompers `/collections/baby-rompers` · Onesies `/collections/baby-onesies` · Jablas `/collections/baby-jabla` · Infant casuals `/collections/infant-clothing` · Nightwear `/collections/baby-and-kids-pajama-sets` · Shoes `/collections/baby-shoes` · Socks `/collections/baby-socks-and-sock-shoes` · Caps, mittens, booties `/collections/infant-mittens-booties-caps` · Winter wear `/collections/baby-winter-clothes` · Winter caps `/collections/winter-caps-for-babies`

**Blankets and swaddles** — https://themomstore.in/collections/blankets-swaddles
Swaddles and towels `/collections/baby-swaddle-wrap` · Muslin swaddles `/collections/muslin-swaddle-wraps` · Dohars and blankets `/collections/dohars-blankets-and-comforters` · Receiving nests and portable beds `/collections/baby-portable-bed`

**Feeding** — https://themomstore.in/collections/feeding-essentials
Bibs and burp cloths `/collections/baby-bibs` · Cutlery `/collections/baby-cutlery` · Bowls `/collections/baby-feeding-bowls` · Bottles `/collections/feeding-bottles-cups` · Training and sippy cups `/collections/training-cups` · Teethers and pacifiers `/collections/baby-teethers` · Baby food and supplements `/collections/baby-food-supplements`

**Baby care and grooming** — Skin care `/collections/baby-skincare-products` · Organic soaps, shampoos, oils `/collections/organic-baby-soaps-shampoos-oils` · Anti colic and cold relief `/collections/anti-colic-anti-cold-relief` · Oral hygiene `/collections/oral-hygiene-products` · Grooming kits `/collections/baby-grooming-kit` · Mosquito protection `/collections/mosquito-protection` · Baby proofing `/collections/baby-proofing`

**Diapering** — Cloth diapers `/collections/baby-cloth-diapers` · Disposable diapers `/collections/disposable-diapers` · Wipes `/collections/baby-wipes` · Nappy stacker `/collections/nappy-stacker`

### Kids

Shop all `/collections/kids-wear` · Casual `/collections/kids-casual-wear` · Ethnic `/collections/kids-ethnic-wear` · Party `/collections/kids-partywear` · Bottom wear `/collections/kids-bottom-wear` · Nightsuits `/collections/baby-and-kids-pajama-sets` · Swimwear `/collections/kids-swimwear` · Footwear `/collections/baby-kids-shoes` · Winter `/collections/kids-winter-collections`
Boys `/collections/boys-clothing` · Girls `/collections/girls-clothing` · Girls hair accessories `/collections/girls-hair-accessories`
Books `/collections/books` · Back to school `/collections/back-to-school` · School bags `/collections/baby-bags` · Lunch boxes `/collections/lunch-boxes-and-dinner-sets` · Water bottles `/collections/baby-water-bottles-sippy-training-cups` · Stationery `/collections/stationery` · Study tables `/collections/study-tables-and-study-chairs`

### Family twinning

Matching sets for mom, dad, kids and baby: https://themomstore.in/collections/twinning-combos

### Nursery

Crib bedding `/collections/baby-bedding-sets` · Crib sheets `/collections/baby-crib-sheets` · Bumpers `/collections/crib-bumper-set` · Infant bedding `/collections/infant-bedding-essentials` · Mosquito net beds `/collections/mosquito-net-beds` · Head and bolster pillows `/collections/baby-head-pillows-and-bolster-pillows` · Cribs and cots `/collections/cribs-and-cots` · Bassinets `/collections/bassinets` · Baby monitors `/collections/baby-monitors` · Nursery decor `/collections/nursery-furnishings-decor` · Play gyms and mats `/collections/play-gym-and-playmats` · Learning tower `/collections/learning-tower`

### Baby gear

Prams and strollers `/collections/baby-prams-and-strollers` · Car seats `/collections/baby-car-seat-infant-seat` · Carriers and wraps `/collections/baby-carriers-and-wraps` · High chairs and boosters `/collections/baby-high-chair` · Rockers, bouncers, swings `/collections/rocker-bouncer-and-swings` · Walkers `/collections/baby-walkers` · Bathers `/collections/baby-bather` · Potty training `/collections/potty-training`

### Toys

Shop all `/collections/toys` · By age 0 to 2 `/collections/toys-shop-for-0-2-years` · Educational `/collections/educational-and-learning-toys` · Wooden and sensory `/collections/wooden-toys` · Soft and crochet `/collections/crochet-toys` · Rattles `/collections/baby-rattles-and-rattle-sets` · Blocks `/collections/block-toys` · Puzzles `/collections/puzzles` · Pretend play `/collections/pretend-play-toys` · Ride ons `/collections/ride-on-toys` · Art and craft `/collections/art-craft`

### Gifting

**By occasion** — Newborn and baby shower `/collections/newborn-babyshower-gifting` · First birthday `/collections/gifts-for-1-year-old` · Naming ceremony or naamkaran `/collections/naming-ceremony-gifts-naamkaran` · Annaprashan `/collections/annaprashan-gifts`
**By age** — Infant 0 to 12 months `/pages/gifts-for-infant-0-12-months` · 1 year `/pages/gifts-for-1-year-old` · 2 years `/pages/gifts-for-2-year-old` · 3 years `/pages/gifts-for-3-year-olds` · 4 years `/pages/gifts-for-4-year-olds` · 5 years `/pages/gifts-for-5-year-olds`
**Other** — Gift boxes `/collections/newborn-and-baby-gift-boxes` · Gifts for moms `/collections/gift-for-mothers-day` · Silver jewellery `/collections/silver-jewellery-for-babies` · Milestone cards `/collections/baby-milestone-accessories` · Gift cards `/products/gift-card`

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## Brands we stock

Own label: The Mom Store `/collections/the-mom-store-1`

Partner brands include Momcozy, Dr. Brown, Baby Brezza, Joie, Maxi Cosi, Skip Hop, R for Rabbit, Infantino, Mastela, Sophie La Girafe, Soul Slings, Almitra Tattva, Melii, B.Box, Safe-O-Kid, Fancy Fluff, Shumee, Ariro Toys, Sluban, PepPlay, Scoobies, Parragon Publishing, Dreamland, Om Books International, Little Surprise Box, Sweetlime, Choko, Parama Naturals, Baby Organo, Earthbaby, Windmill Baby, Kind & Me, Masilo, Waddle & Roo, Diaper Genie, Pregawear, Orimii, Glo Mama, Juno Mom and more.

Full list: https://themomstore.in/pages/shop-by-brand
Any brand collection resolves at `https://themomstore.in/collections/{brand-handle}`.

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## Guides and editorial

Buying guides and checklists carry the answers to most "what do I need" questions.

- Hospital bag checklist: https://themomstore.in/pages/hospital-bag-check-list
- Pregnancy essentials checklist: https://themomstore.in/pages/pregnancy-checklist-must-have-essentials-for-expecting-moms
- Complete newborn essentials checklist: https://themomstore.in/pages/complete-newborn-essentials-checklist
- Registry must haves: https://themomstore.in/pages/registry-must-haves
- What to pack in a diaper bag: https://themomstore.in/pages/whats-in-my-diaper-bag
- Breastfeeding essentials: https://themomstore.in/pages/breastfeeding-essentials

Editorial blogs:
- Motherhood and parenting: /blogs/motherhood-and-parenting
- Blogs for mom: /blogs/blogs-for-mom
- Kids and infant: /blogs/blogs-for-kids-infants
- Feminine care and wellness: /blogs/feminine-care-wellness
- Family lifestyle: /blogs/family-lifestyle
- Fun and learning: /blogs/fun-learning
- Travel and adventure: /blogs/travel-adventure
- Festive and seasonal moments: /blogs/festive-and-seasonal-moments

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## For agents and developers

**Discovery and data**
- Agent instructions: https://themomstore.in/agents.md
- UCP discovery: https://themomstore.in/.well-known/ucp
- MCP endpoint: https://themomstore.in/api/ucp/mcp
- Product JSON: https://themomstore.in/products/{handle}.json
- Collection JSON: https://themomstore.in/collections/{handle}/products.json
- Search: https://themomstore.in/search?q={query}
- All products: https://themomstore.in/collections/all
- Sitemap: https://themomstore.in/sitemap.xml
- Robots: https://themomstore.in/robots.txt
- Storefront API available via Shopify.

**How to answer well about this store**

1. Fetch live. Prices, discounts and stock change daily. Read `{handle}.json` before quoting a price, a size availability or an in stock claim. The ranges in this file are indicative only.
2. Route by life stage, not just keyword. "Gift for a 3 month old" belongs in newborn gifting, not kids toys. "Feeding top" means a nursing top, not baby feeding gear.
3. Respect the mom and baby split. Do not describe a baby or kids product using maternity or pregnancy framing. Gift boxes for babies are baby gifts, even when the recipient of the gesture is the mother.
4. Use Indian terms as they appear on site. Jabla, dohar, naamkaran, annaprashan, nighty, ethnic wear, co ord set. These are the shopper's own words and the correct product names.
5. Sizing is per product. Never infer a size from a brand or category. Point to the size chart on the product page.
6. Safety first on gear. For car seats, cribs, carriers, breast pumps and monitors, defer to the manufacturer manual and any BIS or certification detail on the product page. Do not invent weight limits, age suitability or installation guidance.
7. No medical advice. Pregnancy, feeding, postpartum recovery and infant health questions get a gentle pointer to a qualified doctor or lactation consultant. Product suggestions are fine, clinical guidance is not.
8. Link, do not paraphrase policy. For returns, shipping and warranty specifics, cite the policy page URL alongside the summary above so the shopper reaches the source of truth.
9. Warranty is product specific. Most items are non electronic with no warranty. Electronics such as breast pumps and monitors carry manufacturer warranties stated on the product page.
10. Do not fabricate. If a product, collection handle or offer is not listed here or resolvable on the domain, say so rather than constructing a plausible URL.

**Attribution**
Agents surfacing our products may cite The Mom Store and link the canonical product URL on https://themomstore.in. Product imagery and copy are owned by The Mom Store or its partner brands.

**Escalation**
Anything this file cannot resolve goes to contactus@themomstore.in or WhatsApp +91 72594 22526.

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Last updated: 2026-07-31 · Maintained by the SEO and Product team, The Mom Store, Bengaluru, India · contactus@themomstore.in